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Essays 91 - 120

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Technology and Trends in E-Marketing

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

Consideration of International Strategy for Douja Promotion Group Addoha SA

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

Internet Gerocery Shopping and the Case of Webvan

an already low average operating margin (4%) * Need to build warehouses and hubs to * Less choice than traditional stores * Hi...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Business Questions

be a personal liability for the price up. In addition to this as the business is not separate from the proprietor, the business wi...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

Why Invest in International Markets?

the spread of investment some investments may perform poorly, but others may compensate for this with growth. This is the concept ...

Affordable Property Development for Bahrain

determine whether or not their business model is suitable for a particular area or region. 2. The Company Prestige Property (PP...

CARICOM

Indies along with the Regional Shipping Service (which was set up as a part of the defunct federation) came together to control th...

Margin Trading and Its Potential Impact on Developing Market Stock Exchanges; Literature Review

place, but it is still being delayed and is still controversial. The impact it may have on the market is not known. In order to ...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

Exporting U.S. Wines to China

2006). The Chinese also enjoy beer, and Starbucks has successfully penetrated the market with its coffee stores. But wine is relat...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Mobile Women's Wellness Center Marketing Plan

ten years. Creating a means for women to access health care and health information in a more convenient and affordable manner aff...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Middle East and Mobile Phone Companies' Target Marketing

received by other base stations or passed on to the traditional network meant that the telephones provided a useful service not re...

Entering the Automotive Market in Canada

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Hyper-rationality in the Capital Markets

decisions there is a process he referred to as satisficing. In this model the individuals making the decision do not shoos the opt...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...