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Essays 421 - 450

Live Cycles of Products and Projects

stage. The company may add to their distribution channel during this stage as consumers (or other businesses) purchase the product...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

A Case of Variable and Fixed Costs - Assessing Contribution and Breakeven Points

as the lease or rental costs, these remain the same regardless of production level. Overheads also include costs such as utility b...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

The Case of Phineas Cage

it also has an effect on a persons personality. The posterior or back of the lobe is comprised of pre-motor and motor areas (Johns...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Case Study of Handspring

to look at the figures on an annual basis, not only on a quarterly basis in order to assess the progress. The first measure is t...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

PhysicianOffice Software Business Plan

health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a ha...

Case Study on Engineering Products

element there is also more control taken by head office meaning that the empowerment that is often seen as a tool used to motivate...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

HipGrips

would not have been successful. However, looking at the way she persevered, even when faced with difficult ties, then the success ...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

Tobacco Sales Ban in Pharmacies

This research paper focuses on the current trend in pharmacy policy to abandon the sale of tobacco products. The writer starts by ...

Calculating the Break Even Point

This paper demonstrates the way in which a break even point for a product may be calculated. Using a fictitious product, the metho...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Managerial Process Management Tools

The four functions that Mintzberg described decades ago when building on the work of Henri Fayol continue to be applicable today, ...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Financial Services; Issues and Mis-selling

subjects, but they are not taught about financial matters such as bank accounts and interest rates. The results are seen in the fi...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Types of Plagiarism

throughout the essay, with a list of references only at the end" which illustrates no clear evidence that direct copying was invol...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Accounting Cases; Costing and Sunk Costs

This 8 page paper looks at two case studies supplied by the student and discusses the different accounting concepts presented in t...

Customer Service

so forth and so forth. The cycle repeated every month until I finally gave up trying to correct it. However, as soon as the contra...

The Important of Giving Customers Clues

takes place and services are provided in human and physical context. Sending out the message in this way helps to reinforce the ex...