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Essays 61 - 90

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Winning the 2000 U.S. Presidential Election

In six pages this paper discusses the role of the media in shaping public perceptions regarding the 2000 presidential election and...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

In Defense of Gaming

the most important issue is "the way youre thinking that matters" (Johnson 40). In other words, Johnson focuses on the fact that ...

Global Climate Change - Public Perception

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

Media Coverage and the Consumption of Alcohol

alcohol as a positively valued activity (Snyder, et al, 2000). In other words, drinking, as it is portrayed in ads for wine, liquo...

Media Role, Urbanization, and Community

areas has become considerable. As de Cauter (2001) notes,...

Media and Race in Canada

2002), is a tremendously dangerous concept when large entities, such as the media, possess and routinely abuse the "power to enfor...

Gender Perceptions and Prostitution During the Victorian Age

way that different people were seen. When we look at this time we can see that there was already a change, the...

Changing Gender Perceptions in Great Britain from 1865 to 1915

In five pages this paper discusses social pressures, imperialism, and increasing nationalism as causes of changing gender percepti...

Status and Change in The Family by Pa Chin

In five pages this paper examines how this text promotes the notion that change regarding gender role perceptions begins within th...

Chapter Overview of 'Family, Gender and Employment'

In three pages this paper discusses this chapter in terms of the contemporary dual income family and also discusses gender bias an...

Shaping Children's Gender Roles and the Impact of Parental Interaction

In sixteen pages this paper examines how early childhood perceptions of gender roles are developed through interaction with parent...

The Clinton and Lewinsky Liaison as Portrayed by the Media

The role of media politics in its depiction of this affair are examined as are the roles of propaganda and other items in this sto...

Communication: Gramsci's Hegemony

grand and far-reaching; that every form of media can readily influence those they inform speaks to the level of ideological contro...

Gender Roles in American Culture

beyond the domestic sphere into virtually every profession and job category from which they were once barred, they have had to con...

'Professions for Women' by Virginia Woolf

and they only aggravate the gender issue by putting blinders on people so as to avoid the truth. A relevant phrase in liter...

Gender and Society

The two greatest challenges faced in respect to gender roles is the use of the binary system and discrimination against women, and...

Mass Media's Influence

This essay uses the Civil Rights movement and the invasion of Iraq as examples of how the influence of the mass media has had a se...

Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Mass Media's Influence on Public Opinion

as "the exceptional event," which makes "coups and catastrophes" newsworthy (Alleyne 3). However, there is also considerably discr...

Why There Are Few Women Running for Office

as solid political material. As a result, there are handfuls of women politicians on the national level, perhaps a few more women ...

Mass Media's Impact on Society According to Postmodernism

the mass media has become one of the strongest players in that interaction. While many human traits are inherited genetically, ot...

Media and Environmental Issues

any news interest in the first place: The scientific conviction that global warming is happening and is being caused by man incre...

Public and Mass Media's Influences

it to satisfy the many demands, and constrained by the social constructs that maintain any society (Glover, 1984). Here we may arg...

Gender Roles and the Influences of Politics and the Media

makes an impression on kids today, whether its what they think they should look like or the qualities they associate with women an...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...