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A Strategic Proposal for American Airlines

worst period they have faced. To survive there has been increased borrowing, $800 million using the credit line and $200 million...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

Strategic Audit of Sears

on the Internet (Halligan, 2002). * This marriage also gives Lands End face-to-face consumer exposure wherein consumers can try on...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

Six Questions About Amazon.com Answered

to sell its own goods; promote the items of its many associated independent resellers; or promote the sites of its several retaile...

Paradigms and Business Strategy

on their specific situation. Generally, consolidation can save money for many firms in a variety of industries. For example, Barne...

Warfare and Joint Operations' Purpose

to "expand joint interaction and provide some additional standardization among theaters" (Carpenter, 2003). Overall howeve...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Krispy Kreme's Strategy

sought to return to the original successful methods. Today, the company runs a distant second to leading competitor Dunkin Donuts...

Strategies of South Africa Breweries

and Lawson, 2002). As per capita income continues to increase in these emerging markets, however, expenditures on other items beg...

Position and Strategy of Harley Davidson

the values that the brand stands for and create a higher demand for the bikes. The diversification the home market has included el...

Suitable Models of Strategic Management

helpful to examine the definition of strategic management, as well as one or two models of strategic management. In its mo...

Strategic Alliances and Definitions of Multinational and Transnational

or technology (Todeva and Knoke, 2001). There are a number of types of strategic alliances, including: * Joint Venture where two o...

Overview of Strategic Alliances

Industries was also created in this manner as no single partner in the alliance could afford to undertake the research and develop...

HRM Model of Guest's

to understand the strategic importance of HRM and work in am manner that reflects this understanding. In applying this to McDonal...

Global Strategy of Wal Mart International

own, 2002). "Wal-Mart also owns a 35% interest in Seiyu, Ltd. with options to purchase up to 66.7% of that company. Seiyu operate...

Strategic Audit Analysis of Wal Mart

and grocery stores and 540 Sams Club warehouse stores (Biesada, 2004). Despite the sluggish economy, Wal-Mart realized a 4.8 perce...

Nike Strategic Analysis

In eleven pages Nike is examines in an analysis of its strategies and financial performance with IFE, EFE matrices and a SWOT anal...

Strategic Formation

as taking advantage of any positive circumstances. In understanding these external forces the business manager will be bet...

Strategic Management of US Airways

US Airways became the first airline to seek voluntary bankruptcy protection (Airfinance Journal, 2002). Its primary debt was in ai...

Brewery Group Denmark and the News Corporation Strategic Case Studies

held is one that is very viable, with the global media network with the potential of acting as a single supplier for global advert...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Differences Between Strategic Formation and Implementation

definitions it is planning that is emphasised, but the action is also mentioned, and there is not the need for a particular style ...

Strategy Formulation and Implementation

Mintzberg (et al, 1995) proposed a model he called the 5 P Model. The 5 Ps are plan, ploy, pattern position and perspective. These...

Strategic Alliances and a TNC Case Study

information to be placed in a single easy to read report and has an immediate comparison with past performance. This allows for gr...

Comparative Analysis of Military Power's Role Throughout History

all-hearing media leech that hovers over some of the most vital - yet dangerous - decision-making processes, broadcasting to the w...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Organizational Structure and Innovation

than one off ideas, this extends beyond the research and development departments, but into the organisation as a whole. The struc...

United Kingdom's Thornton's Chocolate Manufacturer

chocolate rabbits with an orange and green carrot. This helps compete in seasonal markets such as Easter. The strategy has chang...