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Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Interest Rate Swapping Between Rabobank and B.F. Goodrich

In five pages this paper considers the financial details of this interest rate swapping arrangement from 1979 to 1982 between the ...

Oracle, PeopleSoft, and Tibco Software Compared

In fifteen pages these three software companies are compared and analyzed by examining such financial information as balance sheet...

Australasian Global Marketing and the Role of Technology

In ten pages this paper discusses global operations and the technological development's impact upon the Australasian region. Ten ...

Friedman, Marx and The Role of the Market

This research report looks at how the market is important when it comes to a variety of things. How it is related to injustice is ...

Average Investor and the Significance of Financial Statements

In 6 pages this paper discusses financial decision making and the importance of financial statements to a typical investor. Four ...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Fed's Role in the 1929 Stock Market

week later, on Tuesday, October 29, William Crawford, superintendent of the New York Stock Exchange opened trading with his gavel,...

Regulating Financial Services in E-Commerce.

This research paper addresses problems that can arise in the regulation of the on-line financial services industry. The author fo...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Contemporary Market Economy and the Role of Money

money and its inherent economic power has caused society to become unbalanced with regard to distribution, creating a sharp distin...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Boeing Company's Financial Analysis

In six pages Boeing is examined in a financial analysis that considers corporate balance sheets, financial ratios, WACC, and CAPM....

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

Merger Between Smith Barney and Salomon

In forty pages this paper examined this particular merger in order to consider a financial analysis' various components with a fin...

Argentina and the Role of the Black Market

In twelve pages this paper discusses the currency and economy of Argentina in a consideration of the supply and demand impact of t...

The Financial Performance of Popular Inc. 2006 to 2010

1893 and is the leading banking institution in Puerto Rico with a wide network of 193 braches as well as 637 automatic teller mach...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Preparing for an IPO

transparent to meet shareholder needs, with business models that are attractive to investors. The accounts and information systems...

Report Proposing the Adoption of Electronic Health Records

additional costs of transcribing existing active patient records. The implementation will also incur additional operating costs,...

The Financial Performance of Bramble Ltd and The Toll Group 2008 - 2011

This is the revenue after all direct and indirect costs have been deducted. A well as the direct materials, there are also the ind...

Foundations for Financial Analysis

of accounting are financial accounting an management accounting, both play an important role in financial analysis, but for differ...

Gillermo Furniture Costing and Case Study

Using a case study provided by the student the writer discusses a number of financial issues, including the importance of understa...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...

The Causes and Impact of the Financial Crisis in Greece

led up to the crisis needs to be examined to look at the causes as well as the ramifications that have led to the current scenario...

A Financial-Managerial Analysis of Honda and General Motors

certainly undergone some dramatic shifts ever since the first blows of the recession were landed in 2007, and several major car ma...

A Whitepaper on FInancial Reform

signed into law several sweeping financial reforms aimed at stabilizing an economy in danger. As with all reforms, the Dodd-Frank ...