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Essays 361 - 390

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Financial Performance of Sainsbury; Compared to Tesco, Wal-Mart and the Industry

the level at which direct costs account take up revenue. Sainsbury Tesco Wal-Mart Gross profit 2006 2005 2006 2005 2006 2005 Rev...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Motivation In Three Companies

to Maslows hierarchy of needs, specifically, the need for accomplishment and recognition, which is found under the esteem level. I...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

Financial Ratios from Three Industries

type of operations for each firm and the inherent in each of the industries and the condition in which they operate. Looking fir...

Ahold and Groupe Casino at Potential Takeover Targets for Tesco; A Financial Analysis

may make potential good acquisition targets are Ahold and Groupe Casino. Ahold operates in the US and in Europe, Groupe Casino is ...

The Use of Technology at Tesco

a reward card it may be argued that as well as customers benefiting from the rewards Tesco have found a way of making it very cost...

The Interpretation of Corporate Social Responsibility in the UK Retail Industry

This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by C...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

How Did Tesco Become The Dominant Supermarket In The UK; A Research Proposal

position of Tesco in that industry and an overview of the main strategies. The importance of the strategies will then need to be a...

2004 and 2005 Tesco and Sainsbury's Financial Performance

are in millions and the currency is Stirling. 2. Financial Performance. 2.1 Gross Profit Margin The gross profit is the profit ...

Silent and Shadow Accounts and Tesco

still an internal publication and may suffer from the same bias. It shadow accounts have the potential of addressing the asymmetry...

Retail Sector's Interpretation of Corporate Social Responsibility

of CSR (Crook, 2005). Many retailers of goods and serves are not giving an accurate impression by manipulation the context of thei...

KU Supermarket J Sainsbury and its Performance

the total revenue after all costs have been deducted, sometimes before interest and tax divided but mostly after tax and interest ...

Assessment of United Kingdom's Supermarket Sector

that is growing the faster, and accounting for nearly 40% of all food sales in 2002, and expect to continue to grow as new stores ...

Overview of Tesco Supermarkets

ways, form issues such as employment policy and the way in which intentional relations are managed, as seen with the fall in sales...