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Essays 301 - 330

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Organized Crime Syndicates and Commercial Burglaries

but commercial burglaries are up (Star Tribune 02B). For many reasons, burglars find commercial establishments a better target th...

Strategies for Market Entry

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Nike's Use of Mass Customization

(Evans, 2001). However the model was not new, and had helped companies such as Timbuk2 increase sales on average 51% per annum eve...

Wal-Mart's E-Marketing Strategies

on the Internet as far as becoming an e-commerce business. Cynthia Lynn, a spokeswoman for Menlo Park, Calif.-based Walmart.com, ...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Marks and Spencer's Marketing

In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consider...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Assessing Political Risks in International Investment Markets

a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Overview of Grupo Bimbo and Strategies Utilized in United States

has helped the company grow at a rapid rate. Recent acquisitions have included Sara Lee in North America, which was acquired $959 ...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Selling Goods to China for the Beijing Olympics

many companies that would otherwise compete with a company seeking to sell goods making the prospect more attractive. In order to ...

A Strategy For Google

This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and op...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Wal-Mart Banking in Mexico

The Finance Ministry in Mexico have formally approved Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006)....

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...