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Essays 811 - 840

Paperboard Exportation to China

for final packaging of the products they manufacture for others. In earlier years they would ship product back to the contracting...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

China vs. U.S. in Social Reform and Politics

who are living the American Dream. What could BE more American than a hamburger, right? Who made that happen? McDonalds and their ...

Historical and Cultural Differences in Photography and Printing in the East and West

how large. Interestingly enough, it is also the case that the artistic documentation of culture also serves as the instrument thro...

Toyota In China

market share until it introduced the Corona model in 1965 and the Corolla in 1968 (Bradley et al. 2005). The company claimed the ...

Wal-Mart: The International Organization

example of how a strong organizational foundation provides for greater control and flexibility in the process of overseas expansio...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

The Cultural Revolution and Educational Reform

the most heavily debated political and ideological programs in the history of the world. Established by Mao Tse-Tung as a reaction...

High School Graduation Rates and Implications for Cultural Concerns in the United States, China, and South Africa

Abstract: High school dropout rates remain a vital concern in many parts of the world. This is by no means a problem confined to...

Qin Shi Huang's China and the Value of Political Centralism

seizing dominion over the realm entire. It is this capacity of his leadership that is explored in the context of this paper. While...

BRIC Nations as an FDI Destination Compared to Other Developing Economies

assess the potential for future growth and attraction for FDI. It is generally agreed that the BRIC nations are in a...

Nash Equilibrium in the Goal Kicking Game

a player to make a random selection, where at least one player has this choice there is the result of a mixed strategy Nash equili...

Dell Computers An Analysis

great deal more than foreign companies. There are strict laws and regulations that govern things like using the Internet (Morato)....

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Wal-Mart's Strategies

Different strategies are explained and applied to Wal-Mart including value disciplines, Porter's generic strategy, and grand strat...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

An Analysis of Benetton

would later add sportswear and equipment and textiles to their lineup. The company suffered its first loss in 2002. The original ...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Corruption in China

In his book, Ariely gives the example of an accountant who was directed to change a report to make it sound better. This goes into...

China and Glocalization

This paper begins with an annotated bibliography that describes articles pertaining to the topic of globalization and China. It co...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

The China Study

and the way we perceive the world" can be instrumental in treating sickness. In order to address the adequacy of The China Stud...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Steel Industry

falls in the stock markets, including steel companies. This movement to share prices in response to external influences reflects ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Knowledge Management Implementation; Two Cases

defines knowledge management as; "the process through which organizations generate value from their intellectual and knowledge-ba...