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Essays 1051 - 1080

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Gap Inc. and Increasing Its Share of the Market

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...

Possible Strategies for Market Leaders Targeted by Ambitious Competitors

In six pages the ways in which ambitious competitiors target market leaders are considered with strategies and approaches both rea...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Firestone Tire Fiasco and the TREAD Act

In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

Frequently Asked Questions Regarding Marketing Strategies

This paper addresses frequently asked questions, through the form of a FAQ, relating to marketing research and strategies. This s...

Strategy For Marketing Movado Watches

This paper examines the company's use of marketing strategies, including an explanation of The Four-P's. This five page paper has...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Marketing and Higher Education Strategy

they applied. The times of anxiously awaiting an acceptance letter from the institution of choice are largely done now that...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Marketing The Bear Creek Golf Course

This paper examines the marketing strategy involved in promoting the Bear Creek Golf Course. This twelve page paper has two sourc...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Priceline's Marketing Strategies

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Marketing Figurative Sculpture Art

Implementing various Internet marketing tactics to better present her artistry to the online public will be quite essential if Kel...

Toys 'R Us Marketing Strategies and Analysis

In ten pages this paper analyzes marketing strategies and analysis in a determination of hows and whys with Toys 'R Us being the f...

Lunds Hotels' Marketing

In ten pages this paper examines the marketing strategies of this fictitious regional small hotel. Twelve sources are cited in th...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...