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Essays 121 - 150

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Proposition 22 in California

and a woman is valid and recognized in California - but complex legal and moral issues lay beneath the surface. There are some wh...

Analyzing the Book Sex on the Brain by Deborah Blum

The writer analyzes the book Sex on the Brain by Deborah Blum and gives a chapter by chapter synopsis. The writer concludes the pa...

Camilla Paglia's 'The Rape Debate' and Reasoning

In five pages an article from Camilla Paglia's Sex, Art and the American Culture entitled 'The Rape Debate" is evaluated in t...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Misdirection By Clinton

President Bill Clinton used a variety of tactics and ruses to distract the American public from his ongoing sex scandal, argues th...

Unmarried College Students and Sexual Practices III

In four pages this paper presents data regarding condom uses among unmarried college students with more than half of them not havi...

Social, Psychological, and Physical Relationships Between Sex and Alcohol

In five pages this research paper discusses the correlation between sex and using alcohol as it pertains to adolescents and teens....

Sociological Research and Grounded Theory

In eight pages a Sociological Review article based upon Richard Ekins' study contained in Male Femaling A Grounded Theory Approa...

Advertising and Sex

In five pages this paper discusses how advertising uses sex as an attention grabbing tool in an argument that emphasizes its taste...

Selling Sex and its Negative Impact Upon Society

skimpy clothing. There is much allusion to a lifestyle that supports drinking and taking drugs. This is true of television shows a...

Opposing Same Sex Marriages Within a United Methodist Church Context

measure of repetition. According to information from the United Methodist News Service (05-09-00), the issue has come up at every ...

Laws, Equity and Compensaiton/Sex Discrimination

place. Many of the guidelines for the state laws are similar to those imposed in the state of Maryland. In Maryland, the Civil Cod...

Banning the Novel The Grapes of Wrath by John Steinbeck

we present the following paper which discusses the banning of Steinbecks novel. Banning "The Grapes of Wrath" In more fully un...

Article on Adolescents and Anger Critiqued Critique of “Anger in Adolescents: Sex, Ethnicity, Age Differences, and Psychometric Properties”

The authors conclude that the anger-in scale of the STAXI may be less reliable for younger groups but that it is still valuable fo...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Should Wal-Mart Extend Insurance Benefits To Same-Sex Partnerships; An Ethical Discussion

a to increase the level of healthcare that can be received and benefit both partners you may have been going without insurance, or...