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Essays 181 - 210

Weight Loss Product TV Commercial

This paper consists of fifteen pages and examines a campaign to target a certain audience with a television commercial on a weight...

Media Depiction of the Affair Between Bill Clinton and Monica Lewinsky

In nine pages ths report discusses media politics in terms of how this extramarital affair between the President of the United Sta...

History of the Crusades in the Latter Middle Ages

The latter part of the Middle Ages was dominated by the Crusades. This research paper examines the campaign's effect on that part ...

Coexistence of Media and Sports?

In eleven pages this paper argues that the sports and media are not dependent upon each other but could exist equally well indepen...

Campaign Rhetoric in the 1992 Presidential Race

most powerful men in the world. Those who seek the seat are willing to go the limit to obtain it. The United States presidential...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

The Media Bias Conundrum

half-wits, for example (Alterman, 2003). While clearly to the right, Coulters rants appear infantile. Bernard Goldberg also sees m...

Book Review of Near Failure in Kosovo by Wesley Clark

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

Australia and the Mass Media

In six pages this paper examines the public community role played by the media in this consideration of Australia's World Economic...

Federalist 10 and Campaign Finance Reform

In six pages James Madison's Federalist 10 is considered within the context of problematic campaign finance reform with the propos...

Campaign 2000 Issues

In nine pages this paper examines the U.S. election process in a consideration of presidential campaign strategies and issues from...

Oligopoly and Global Media Culture

This paper consists of 7 pages and discusses how European audiences are having nonEuropean cultural values imposed upon them by th...

SCLC's 1968 'Poor People's Campaign'

In nine pages this paper examines the Southern Christian Leadership Conference's Poor People's Campaign of 1968 in a consideration...

Media Costs and Sales in Miami and Fort Lauderdale

In five pages this paper discusses Florida's Miami and Fort Lauderdale regions in a consideration of media sales costs, tools, inf...

Eradicating Smallpox, Implications for Polio

the infected individual, which halted the spread of the infection (CDC, 2009). However, the conditions that were applicable to sma...

Obesity in Brooklyn

formed in 2003 to push forward clinical research (NIH, 2010). National measures have been undertaken, but they need to be suppor...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Post-1930s Politics in Western Canada

the Winnipeg frontier once prospered in Anglo capitalist wealth, but when immigrants, predominantly from Eastern Europe, began rel...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Uses of Technologies in the 2008 Presidential Campaigns of Barack Obama and John McCain

encourage the sharing of videos on YouTube and Brightcove (Yadav). Early in his campaign, Barack Obama acknowledged the importanc...

Six Annotated Bibliographies: Eating Disorders and the Media

bibliographies; students will need to format items they use according to the style of their paper. First Bibliography: URL: http...