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Essays 481 - 510

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

The Relationship between Motivation and Rewards

order for a firm to be able to maximize all of its resources, including labour and human capital as well as financial and physical...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Polarity Management

are problems, the use of critical thinking models or other problem solving tool will help to find an effective resolution. The pro...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Analysis of New Balance Athletic Shoes Inc.

its advantage, and competitors disadvantage. The question is how should New Balance respond in order to meet their goals1? To as...

The Use of an Information System to Support Business Processes

order to create value within the supply chain. The use of the system started out as a dialing in network which facilitated...

Great Eastern Case Study

be in the region of 3.5 to 4, meaning that for each $1 of physical assets owned by the company the share price may be in the regio...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Strategic Thinking Examples

to stock their products. They also expanded internationally with their salespeople targeting large international accounts in other...

Valuation of Hays Plc

The equation for this is DPS(1) / ERR-g = Value of stock, where DPS(1)is the dividends that are expected within one year, ERR is...

Valuing a Firm

110.3 Net Assets (c) (a - b) 119.3 Adjustment due to revaluation (d) 25 New net asset value (c + d) 144.3 This gives a net value o...

MMPI an Overview

The MMPI is the most commonly used assessment for its purpose, which is to assess personality traits. The design of the instrument...

Public Leaders

This essay describes and discusses four leadership styles that could be used in private or public settings. The behaviors of leade...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

The Big Mac Index

comparison illustrate "much, in Big Mac PPP terms, selected currencies were over- or undervalued at the end of" (The Big Mac index...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

Leadership Models

the profitability of the company, authority the employees, these measure only a small amount of outputs for leadership. It is impo...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

Guillermo Furniture Primary Research Results and Assessment

(n=2) that it was poor. Therefore there is a general patter of satisfaction. However, a major part of the problem faced by Guiller...

Bio-Psycho-Socio-Cultural-Spiritual Assessment

refers to the persons culture and how that may affect their responses to life events, illness, etc. (University of Pittsburg, 2010...

Ethics for Business Research

sure treatment is safe before administering it has also restricted the way those suffering may be helped for example AIDs patients...

Humour Styles Questionnaire; Introduction and Methodology

overlaps with former scales, but the application is broader and may be argued as providing an assessor with a tool that is useful ...

Capital Budgeting Tools

tool, but unlikely to be used alone, the company will also want to look at the potential for profit. Companies will look at the ...

Budgeting Process and Uses

year. The sales department needs to be the most accurate in its forecasting for the future, for all other departments needs will ...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

St. John's Wort, Pro and Con

The writer examines the opinions of St. John's Wort, a herb commonly used to treat depression, from the point of view of tradition...

What It Takes to be a Burglar

cases, the burglar is (or presents herself) as someone who is so under the influence of her friends that she literally has no choi...

Workplace Safety and OSHA

are several factors to consider when presenting a safety meeting in order to make sure that it is truly helpful and meaningful dur...

Business Decision Making and Account Uses

sales are still falling short on the budgeted figures, This may lead the individual to believe that the long term nature of Septem...