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Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Business Performance Assessment Models

is a similar approach adopted by the balanced scorecard, the balanced scorecard tends to focus on shareholders and internal stakeh...

PR Strategies For Target Markets

potential clients to lower their guard and get to know the owners as well as the products, which serve to acquaint existing custom...

Research Strategies And Methodologies, Are They Different?

approaches. This phase saw McEwen attempting to understand drinking from the perspective of the subjects; as such this is a ground...

Strategic and Ethical Issues in Pay Structures at Wal-Mart and Lowes

firm also gives the staff 10% discount on much of the merchandise sold in store (Wal-Mart, 2009). Looking at the executive salar...

A Research Design Proposal for New Horizons

question has been chosen as it is a key issue that will need to be assessed before planning to introduce a new system. The questio...

How to Retain Cognitive Abilities as We Age

This research paper presents a discussion of aging and how it affects cognitive function. The realities of cognitive aging are des...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

How is Strategy Developed

How is strategy created in organizations? This question has led to numerous journal articles, research studies, and books. There a...

STD Prevalence

This research paper discusses the subject of the increasing rise in the incidence of sexually transmitted diseases (STDs). Prevent...

Starbucks in Asia

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

Using Research in Teaching

they specify the parameters that should be used to judge the legitimacy of a research studys information. First of all, educators ...

PBS/Corp. Partnerships & Strategic Alliances

this trend, Austin points out that the "era of ever-bigger national government is coming to an end" (Austin, 2000, p. 7). In previ...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Instrumentation Paper

step by step approach. The primary research will be based on a descriptive qualitative case study of Ryanair, using a case...

Research and Questions Pertaining to PR

IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

United Kingdom's Marks and Spencer and Public Relations

UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....

Assessing a Capital Project

will want to stay in the restaurant blocking the seats, even where these new customers are meeting the new spending targets if the...

FEMA’s Response to Hurricane Katrina

the public officials of those states and those in the federal government, particularly FEMA and the Bush administration. Differen...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

PAUL SMITH, STEROIDS AND THE SPORT OF JAZKE

This 5-page paper provides a fictitious scenario about a sports player admitting to using steroids on his death bed. The paper dis...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Issues in Educating for Nurses

This essay discusses learning theories, diverse learners, motivation,and evaluation.There are ten sources listed in the bibliogra...

Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)

(Austin & Quinn, 2007). Since 2001, when Carlough became the head of the social mission, things had changed dramatically (Austin &...

2 Peer Evaluation Thesis Summaries

To connect the inability to substantiate election monies is certainly indicative of underhanded tactics Ukrainian militants employ...

Communication and Psychology

world around them which in turn will impact on the way communication takes place (Coupland et al, 1991). The use of this then ext...