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Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Globalization, Standardization, and Theodore Levitt

for decades; Tom Peters and John Kao have supported the precepts of creativity. John Kao is certain that it is necessary to...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

The Magnificent Seven Film and the Cowboy Mentality

clearly an attempt to redefine the modern cowboy for modern audiences by penetrating the invincible stereotype and revealing vulne...

The History and Development of Computer Aided Design

the CAD programs that were designed with engineering application, such as the automotive and aeronautical industries where there w...

FREAKECONOMICS: A REVIEW

everything can be connected with microeconomics 101, namely, the choices that an individual makes to better his/her utility. ...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Theodore Roethke’s “My Papa’s Waltz”

often simply a reality that was accepted as part of life. It did not necessarily make people angry or bitter or resentful in a con...

Thirty Second US President Teddy Roosevelt

The autobiography of Theodore Roosevelt is the focus of this paper consisting of five pages....

John Morton Blum's Republican Roosevelt

In five pages this biography on Theodore Roosevelt by John Morton Blum is discussed....

Marketing Ethics and Their Evolution from 1960 until 2001

2000, p. 40). Nucifora believes that the best evidence of Kilbournes premise is Nikes extreme success with $120 footwear to fill t...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Arthur Levitt's The Numbers Game

may wish to mislead. There has been concern for a number of years regarding the way that earnings are reported. The Chairman of ...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Article Case Study on Family Systems

In five pages a family systems perspective is applied to an article by Theodore Jacob, Jon Randolph Haber, Kenneth E. Leonard, and...

William Levitt's Long Island Housing Project, Levittown

they began to buy land, and design and build homes on a modest scale. By trial and error, Alfred learned how to be an architect wh...

Strategic Management Processes and How The Originated

In nine pages this research paper considers strategic management from its 1875 origins until 1960 with the contributions of Taylor...

Analysis of Scream and Psycho Horror Movies

In eight pages the changes that occurred in the horror cinematic genre between 1960 and 1996 are examined in a contrast and compar...