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Essays 571 - 600

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Security and Wireless Technologies

issues of concern include: authentication, authorization, encryption, misuse and abuse in addition to hackers (Posluns, 2002). One...

Current Status of Internet Telephony and Its Future Potential

the telephone communication infrastructure. IP Telephone can be defined in the following way; "Internet telephony (IPT) is tra...

U.S. Bancorp, Goldman Sachs, and Uses of Technology

also building for the future. Current Issues and Trends Today, office automation and the use of Internet and Intranet appli...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Marketing and the British Police Force

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

SAS 99 Compliance and Lucent

financial information and balance sheet, its first a good idea to examine what, exactly, compliance means under Sarbanes-Oxley and...

Digital Technology's Pros and Cons

fact play a significant role in terms of the emerging 3G wireless appliances. It could in fact be that telephones could double as ...

Factors That Influence Strategic Implementation

that value is added to the customer and more custom gained. If a weakness is location then this may be the opportunity for change....

Overview of China Airlines

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

Genetically Modified Food

from individual cells and all of the offspring are genetically identical. Bioengineering is not a new technology. In was...

Organizational Behavior - Trends

beginning with the recognition that an ethical issue exists and how does that issue affect the people and the company (Markkula Ce...

Emphasizing Technology as an Educational Principle

in terms of social advantages is more than apparent and this dichotomy extends beyond the individual to the community and to the n...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

The Use of Technology in the Criminal Justice System

forewarned of an emergency call. However, the police have no privacy when they use scanners. MDTs on the other hand provide the po...

Should Tesco Expand into India?

major firms such as Infiniti Retail of the Indian conglomerate Tata. These Indian firms that had made an investment had a potent...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Communication Mode Decisions for Education Deaf Students

an entirely different framework by which progress is judged. As it can be difficult to regulate such matters, South Australia has ...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

India and McDonalds - Exploring Multinational Markets

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

The Benefits of New Technologies on E-Commerce

1995 world wide only 1 financial institution had web banking, by 2002 this increased to 6,000 had this. In 1995 only 50 financial ...