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Essays 571 - 600

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Marketing Costs and Application of Activity Based Costing

Swensens, which focused on ice cream in their independent shops. Though the independent shops segment was declining, the im...

Bollards and Marketing

does not take off a layer of paint and expose the inner metal. Here, if there is damage there is not an increased weakness. This m...

Data Collection in Developing and Developed Nations

of culture is useful when considering the collection of data as it will help with both the collection and also the interpretation ...

Levi's Marketing

there will be a disproportionate drop in demand for the goods. The issue is then one of consideration, as to reach both the premiu...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

Argentina and Security Systems Market Entry

the market (BuyUSA.Gov, 2005). And, that industry is still in its infancy, in fact, 45 percent of the security companies in the co...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Postal Service Business Marketing Plan

rich farmland and rather extensive mining. Though conditions may change within the current generation, Hamilton currently is too ...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

A Feasibility Study for a Flameless Candle Business

market. There is also a smaller third market for candles bought for household purposes, to use in the case of electricity blackout...

Korea and PepsiCo

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Overview of China Airlines

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Marketing and the British Police Force

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...