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Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

2 Articles' Evaluated

the original house, which is far better suited for raising the children (MacLean et al, 2002). Protection under British and...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Ben S. Bernanke and Frederic S. Mishkin's 'Inflation Targeting'

In five pages this article is summarized and critically evaluated. There are no other sources listed....

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Garzarelli's Edge, The Sequel (Article Review)

CNN and Newsweek, it would seem as if Garzarelli is an excellent analyst. Why is Cubster so critical? A large part of the critic...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Review of Nursing Journal Article IV

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Nursing: Article Reviews

some determining the study was inconclusive, others saying certain interventions should be made universal and still others stating...

Fitting Strategies at Coca Cola

licensing agreements sees Coca-Cola Company retain control of the empire while many of the companies tat bottle the product carry ...

'Economics of Retirement' 2004 Australian Article Sociological Evaluation

provide advice for the reader. It seems that Coates can make some common sense financial moves which includes cashing out her equi...

CBT versus family therapy in treating adolescent drug abuse (Article Review/Reaction)

applicable, and service delivery were all the same (Houghton, 2008). Each factor was controlled in this study. The article author ...

Preschool Children and Memory Journal Article Reviewed

In three pages a journal article that evaluates preschool children's spatial memory development is reviewed and discussed. There ...

How is Strategy Developed

How is strategy created in organizations? This question has led to numerous journal articles, research studies, and books. There a...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

Articles on Issues Pertaining to Canadian Aboriginal Peoples

who she was will be lost. His sources (cited in footnotes) include scholarly articles and books, and Carrs own journals. His met...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Article Analysis/Evidence-Based Practice

study also examined the availability of information resources available to the RN respondents (both at work and at home). Their fi...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Article Critique/Hospice Patients/Symptom Intensity

incorporated into this study is extensive. The research team breaks this discussion into three subheadings: Assessment Congruence ...

Article Critique/Cancer Patient Distress

Literature Review As the above summation indicates, the researchers provide a logical and persuasive argument for their selection...