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Essays 451 - 480

A Historical Overview of Print Advertising

This paper examines the history and advent of print advertising. This four page paper has no bibliography....

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

U.S. Law and Junk Emails

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

Mass Advertising and Consumerism

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Europe, Asia, and Advertising Psychology

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Contemporary Oedipus Imagery

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Caracas, Venezuela's El Universal Newspaper

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Different Influences on the Quantity of Demand

The writer looks at the economic concept of quantity of demand, and considers the way it emerges along with the various influences...

Promotion and Advertising Mix for Anheiser-Busch.

does absolutely no good if the world never sees it. While businesses can differ dramatically from one another, all are subject to ...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

UK's Regulation of the TV Industry Present and Future

In five pages the regulation of the UK television industry currently and the future changes that will result from the consolidatio...