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Essays 1651 - 1680

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

Small Global Businesses and the Impact of the Internet

In eight pages this paper discusses how small businesses have been able to successfully compete in the global market due to Intern...

Internet Communications and Marketing

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Global Internet Business Opportunities and Challenges

has as its multimedia domain , the World Wide Web. The Web is the tool that makes possible the leaping across the world in split s...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

Small Business Female Entrepreneurs Case Study

barriers that typically stand between women and the opportunity of entrepreneurship. Developing countries especially would do wel...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

SWOT Analysis of Tootsie Roll Industries

Tootsie Roll Industries are the focus of this business history, background, and SWOT analysis consisting of seven pages with sugge...

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...

Case Study of GM and Chrysler

In five pages the automobile industry comebacks of GM and Chrysler are examine in terms of their very different business conceptua...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Small Business Startup

This paper discusses what should be considered before opening a small business in ten pages. Fifteen sources are cited in the bib...

Small Business Impact of the Family and Medical Leave Act

fiscal year, rolling year measured from the date the leave is used or requested, or any other fixed twelve-month period (p. 71). ...

Reasons for Small Business Failure

establish and maintain a sound strategy also could be added (Anonymous, 1999). Fewer numbers of businesses even attempt to survi...

Workplace Illness and Injuries Cost

In three pages this paper considers Australian businesses in a discussion of the various factors that affect workplace illness and...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

2001 and Beyond at Boeing

In ten pages the proposed merger between Boeing and McDonnell Douglass is examined in terms of the effects it will have on Boeing'...

Electronic Data Transfer Evolution Through the Internet

In ten pages this paper examines how EDI has evolved as a result of the Internet and considers the future of business computer net...

Cross Cultural Communications and Negotiating Business Success

In ten pages this paper discusses cross cultural communications and its business significance as they involve a fictional bagel fr...

Global Business and the Year 2000

This paper examines how Y2K might affect global business in an overview of fears as well as expectations consisting of five pages....

Brazil and Toys 'R' Us

But the company is not sitting idle at home. It is in the midst of an ambitious campaign (which includes closing some older, less...