YOU WERE LOOKING FOR :Tools for Public Relations
Essays 121 - 150
specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...
1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...
In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...
In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...
In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...
In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...
In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...
is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...
take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...
PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...
in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...
for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...
then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...
the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...
downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....
that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...
I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...
praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...
UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....
to full- and part-time employees (Weber, 2004). It promotes the benefits of being in a community, including jobs and donations to ...
retailers were learning at the same time, but that Wal-Mart learned to apply better than most. When Walton was able to buy an ite...
in Chicago. These exhibition are a success as a result of the attendees that are attracted and the exhibitors that want to attend ...
In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...
but it does provide greater ease of scheduling and avoids bye situations at playoff time. Eastern Conference Western Conference C...
may lead to African-Americans and others dropping out at even higher rates. We know that the high school graduation rates for many...
Companies are no longer selling goods and services to people in the same town, now their customers may be half-way around the worl...
neighbor who incurred a head injury and did not want to go to a hospital because she lacked the funds to pay for treatment. Wardan...
global citizens. Within the context of this work, authors explore each type of stakeholder and then go on to provide case studies....
well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...
population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...