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Essays 601 - 630

Information Management at Amazon.com

In 1995, it was a given that anyone purchasing goods from an online retailer would need to supply a credit card in order to comple...

Business Strategies and Information Technology

the use of customer relationship management for the purposes of creating predictions. The result of the tests indicated that the s...

Resources and Tools of a Consultant

Executives International, 2003). This software will "collate, share and analyze vital customer information" (Financial Executives ...

Customer Relationship Management and its Relation to E-Commerce

to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

Wholesale Insurance and Relationship Building

fill an interim customer role. Customer value is defined as the value that a company can gain from customers over time. Th...

Management Change

sigma has the ability to monitor changes over time. It contains within it the "define, measure, analyze, improve, and control (DM...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Improving a Hotels Operations

customer. This is a tool that helps assess the differences between the expectations and perceptions of the customers, and the actu...

The Marketing of Innocent Smoothies

separately. 2. Question 1; Environmental Trends and Opportunity It may be argued that the product they developed fitted in well ...

Concessions and Sports Management

also deals with the hospitality industry as well (so its important not to confuse this solely with sports management). 2.What pri...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Nordstrom And Anita's Apparel - Case Study

with no questions asked. This provides a cushion for employees in terms of making sales to customers who are on the fence. What ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

CRM, ETHICS AND SOCIAL ISSUES

The issue, however, is that customers arent automatons, theyre people. Though the technology provides the company with an opportun...

Managing Change

approaches are now part of modern management techniques. Peter Drucker states that a leader can not be defined by present personal...

CRM IMPLEMENTATION AND ITS IMPORTANCE

of sales and marketing technology, was ready to introduce the "enhancement" to the sales force. Irwin and her staff planned to mak...

Penske and Database Use

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

Competitive Advantage and Value Creation

post-dot.com era and offer the following table to illustrate these changes. Whats out Whats in First-mover advantage First-prover ...

Electronic Commerce and Southwest Airlines

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

Types of Information Systems

it had to do something about its customers (Levinson, 2002). They simply werent being serviced well (Levinson, 2002). When America...

Literature Review of Customer Relationship Management

of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Technical Management in 4 Essays

In 4 essays consisting of 5 pages each or twenty pages overall technical management topics such as managing relationships, managin...

The Potential of CRM to Improve Satisfaction in a Church Congregation

overcome. 1. Introduction Marketing and ensuring customer/stakeholder satisfaction in non-profit making organisations can be v...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...