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Essays 481 - 510

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Developmental EECP Plan

of the market (Christensen, Bohmer and Kenagy, 2000). The area of disruptive technology is the same one through which personal co...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Eurocentric Global Perspectives of The Tempest by William Shakespeare

coming to the island, as well as the history of the island prior to European intrusion. Before Prospero came, the island was ruled...

Haiti and Revolution

country on the path to freedom. The Haitian Revolution technically took place between 1794 and 1804 but the bloody French Revolu...

An Examination of a Tool for Aggregate Assessment

Erie, Pennsylvania (Minnis, 2002). As is the case here, the aggregate for which this tool was developed is that of persons over t...

Answers to Questions on Immigration History

not an expected thing as well. For example, Foner states, "Not only was it acceptable to speak about the inferiority of Jews and I...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

TMI News Coverage Back in 1979

editorials and newspapers articles, a student writing on this subject may conclude that indeed, there is some bias in various publ...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Land Use Regulations Pros and Cons

who might take up every inch of land and put a house, shopping mall or industrial complex on it, and leave no room for parks or ot...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Barbados' Eyewear Business Establishment

of eyewear that will enhance their wardrobe (Parr, 1998). Laser surgery and the advances in contact lenses should have resulted...

Deaths of Long Island Lobsters

to make the public think twice about spraying again. Lobsters began dying in great numbers. Lobstermen in Connecticut first began ...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Decolonization of the British Empire

well off as the invading country. This can be said of both India and Africa as recently as the 1940s and 1950s. The school of thou...

Portrayals of Good Science Gone Bad in Works of Robert Louis Stevenson, H.G. Wells, and Mary Shelley

jump into a review of these novels it is necessary to first examine the predominant state of mind of Victorian Europe. During the...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Immigrant Experiences and Angel Island

Before actually describing the art and poetry that came out of detainees from Angel Island, a look at the locations history would ...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Louis de Berniere's 'Captain Corelli's Mandolin' and Cultural Perspective Differences

throughout the novel. Although they try and maintain their cultural identity through music, they are morally lost in environmental...

History of U.S. Aviation and Terrorism

a little less safe. While talk of terrorism when a passenger jet went down in Lockerbie, Scotland was in the air, no one expected ...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Should the US Navy Withdraw from the Island of Vieques?

The purpose here is to assess the arguments of each side. The Dispute Residents claim that the Navys use of Vieques as a...

Working Women on Barbados

means suits and high heels, yet their work is paid roughly the same as factory workers. This means that, in order to maintain the ...