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Essays 61 - 90

Theories Of Ethics

Categorical Imperative and states that before we act we consider what the effect of that action would be if it became a universal ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Healthcare Ethical Concepts

include: 1. Patient autonomy, or the right to personal decision making; 2. Nonmaleficence, or the causing of no harm to the patie...

Organizational Responsibility and Ethics

low and they stopped taking Medicare patients (Gale, 1999). While there was a campaign for higher subsidies, nothing really happen...

Nursing Ethics/Case Scenario Response

the conflict between ethical principles that the case scenario entails. The steps that the nurse and Dr. F. may have followed in d...

STARBUCKS AND STRATEGY

of the coffee house, not necessarily just sell coffee. This is why a great deal of time and effort goes into...

Environmental Science and Ethics

human race and preventing nuclear war (Rolston, 1991). But environmental ethical questions are just as serious: "the degradation o...

Utilitarianism and Kantian Ethics Compared

be serious diseases amongst the populace. By mandating it for the greater good, as it is something that will help the greatest num...

JUST BUSINESS CHRISTIAN ETHICS - A REVIEW

in other words, seeks to be a type of "What Would Jesus Do" endeavor for typical problems faced by the typical owner or manager....

International Business and the Implications of Religion and Ethics

Heres where we get onto more of a sticky situation. Ethics is something else that is societal, but it can change from society to s...

Annotated Bibliography on Ethics and 'Yellow Journalism'

ABC-TV news found itself in hot water by reporting that Israels Benjamin Netanyahu had called then Prime Minister Yitzhak Rabin a ...

Case Study on Medical Ethics

disseminated across electronic media can make it comparatively easy for unauthorised personnel to access such data. Health care wo...

Questions and Answers on Ethics

the majority often determines what is good and why it is good. The issues of right and wrong are all very subjective and they d...

Business and Ethics

sound business decisions. For example, when the pharmaceutical corporation Merck discovered that they could research and develop ...

Theorists Barry Glassner and Antonio Gramschi

there should be working class intellectuals, and that one way that these workers allowed themselves to be controlled was by not as...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Ethics and Advertising

In a paper that contains eight pages the motive for the existence of advertising through profit and persuasion are examined within...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...