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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Creating a Survey and Market Research

In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

U.S. Market Positioning of Land Rover North America

In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...

Mock Interviews Involving the Dual Labor Market

etc." How do supervisors and co-workers treat you? "They treat me just like any of the other workers, which is with respect ...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Germany and the UK's Market Economies

In six pages this paper examines European unification and the problems with the market economies of the United Kingdom and German....

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Financial Market Regulation

In thirteen pages this paper discusses the financial markets of the UK in an assessment of statutory regulation and self regulatio...

Small Business Startup and Marketing

In 8 pages this paper considers how a small business can be launched and successfully marketed. There are 5 sources cited in the ...

Overview of a Wall Street Journal Marketing Article

is the most critical component of successful Internet marketing: to understand the interactive instrument of sale and become educa...

Jenny Craig Marketing Analysis

This paper consists of eight pages and presents a Jenny Craig marketing analysis. Two sources are cited in the bibliography....

Law Firms and Management Principles of Strategic Marketing

In fifty four pages this paper examines a British law firm with the application of some management principles and marketing strate...

Stock Market and Zero Price Elasticity

The money supply is examined in this discussion of zero price stock market elasticity in five pages. Seven sources are cited in t...

Market Research Interpretation

In seven pages dentistry is considered in this study of marketing research described in the 1995 article by Motes, Huhmann, and Hi...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Intel and AMD Marketing Efforts

In twenty pages this paper examines AMD's Athlon microprocessor chip launching and its marketing impact not only on AMD but on its...

Solar Energy Marketing for Domestic Use

In thirteen pages this paper examines the domestic marketing approaches to solar energy. Six sources are listed in the bibliograp...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Global Market and Mutual Funds

In ten pages the international market is examined in a consideration of mutual funds. Fifteen sources are cited in the bibliograp...

Eastern Europe and Its Free Market Impact

In three pages the impact of the free market upon Eastern Europe is examined in a case study that focuses primarily upon the trans...

World Market Ideologies

The individual would be bound to uphold agreements that would be necessary to ensure the continuance of any relationships that dev...

Market Research and Health Care

In twenty pages large clinics and hospitals are the focus of this consideration of health care activities in market research. Ele...

Free Market Economy and Government Intervention

In five pages this paper examines the United States from the presidential administrations of Theodore Roosevelt to Franklin D. Roo...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Free Market System Benefits

ideas, promote them, continually innovate and contribute mightily to improving the standard of living of the entire nation. It al...

The Marketing of Snowboards

the same time conveniently weeding out all the other items that do not pertain to his concerns. It is important for the student t...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...