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Essays 211 - 240

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Post Soviet Union and Market Economy Barriers

In eight pages this paper discusses the transition barriers of the former Soviet Union in moving from a central command economy to...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

Internet Business Marketing

And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

Internet Marketing of Nokia to Students

aim of this resech is to determine of the internet would be a suitable distribution channel for the sale of Nokia goods to student...

UK Supermarket Morrison's and Hong Kong Expansion

The entry into Hong Kong is one that will suffer from a range of barriers, such as language and culture. For this reason the use o...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Sun-o-Matic's Marketing Plan

In eight pages this paper discusses a new leisure item's marketing plan in a product description and market approach. Four source...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Internet Marketing of Mercedes, Lexus, and General Motors

the GM owners area (GM, 2005). The site is very easy to navigate with the shop area opening a new window and the front page being ...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Russia; Why Market Reforms Have Worked But Democracy Has Not?

the way that Russia has adapted in changed there is an underlying pattern which can indicate the reasons for the market reform suc...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Forecasting

such as influences in the demand for the goods which may include macro economic factors such as expected disposable income level m...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Daewoo's Marketing in the United Kingdom

unified promotional strategy". the American Associations of Adverting Agencies where it is stated the integrated marketing communi...

Nestle's KitKat Candy Bar Marketing

the marketing is separated. The four bar Kitkat competes in the chocolate bar market. It is located with other Nestle bars along w...