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Essays 361 - 390

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Nursing Organization SWOT Analysis

In a paper of four pages, the writer looks at improvement strategies in the nursing industry. A SWOT analysis is carried out as th...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Three Stages in the Development of a Distance Learning Program

Cronin, 2005). The university offers lessons that are delivered in a range of mediums, including the use of video presentations, p...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Leeds Development Agency Case Study

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

Music Industry Decision Making

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Marketing and The Importance of the Decision-Making Process

current downturn in the stock market, people are changing all of their habits. They may be less inclined to make decisions about l...

New York Life Insurance Company

market, one market that has avoided this, so the strategy suggested in expansion into China, whewre there is a different economic ...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

HSBC in China

exercised is reflected in the commercial environment. In 2001 China joined the World Trade Organisation, as part of that agreement...

McDonalds SWOT and Strategy

model adopted by McDonalds may also be seen as a strength, 70% of all the restaurants are operated under a franchise, this means ...

LIONSGATE AND TARGET MARKETS

its production and distribution down to a science, when it comes to marketing movies, there is always room for improvement. Lionsg...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

Entering the Automotive Market in Canada

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Comparing WalMart and Carrefour

notable that the results may not be directly comparable due to the different accounting regulations in which the annual reports ar...