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Essays 121 - 150

Toy Pricing Strategy for Wal Mart

slash prices to entice customers to come through the doors. The consumer expects lower prices and relatively adequate service in t...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Marketing A New Product

the egg white base and be sufficiently differentiated to be seen as original, although there s no chocolate sorbet on the market a...

In Depth Look at Columbia Sportswear

fitting the customer head to toe. Currently the company has 12,00 retailers across the world, and employs 1,800 people, in additio...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Risk Management and Competition Factors

In fourteen pages this business research paper assesses two recent risk factors posed by the increased intensive competition and a...

Brazil and Toys 'R' Us

But the company is not sitting idle at home. It is in the midst of an ambitious campaign (which includes closing some older, less...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Europe's Toys 'R Us Performance

R Us was in full force, its labor practices were questioned once European stores opened. In 1996, trade unions in the region had r...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

Online Experience Offered by Toys 'R Us

ever has been (Moore, 2004). During the most recent holiday season, the retailer had pricing issues that it could not overc...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Case Study of P.F. Chang's Chinese Bistro Chain

a total of roughly 858,000 in the United States, and with dales forecast at $407.8 billion this shows a 4% increase on 2001 (Natio...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Toy Truck Marketing and the Amerada Hess Corporation

In eight pages this paper discusses the Amerada Hess Corporation and its approaches to holiday marketing of children's toy trucks ...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...