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Essays 541 - 570

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

Phases of Project Management

In eight pages Definition, Analysis, Design, Program, System Test, Acceptance, and Operation phases of project management are cons...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

IDS AND HEALTHCARE DELIVERY COSTS

Focuses on whether integrated delivery systems can help control healthcare costs....

Teaching Learning Process and Technology Integration

that the student of this paper may be facing. Generally speaking, obstacles to integration when it comes to technological integrat...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

Two Economics Questions

more due in 2012 (ConEdison, 2012). This information was found out by looking at the firms web site and reading their annual repor...

Homeland Security: Adequate Facility Security?

within the United States, reduce Americas vulnerability to terrorism and minimize the damage and recover from any terrorist attack...

General Dynamics' Electric Boat Division and the Bid by Toshiba

Toshiba's bid to the Electric Boat Division of General Dynamics to develop and deliver a device that tracks missiles is the focus ...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Dogs R Us Company Website Plan

who considers that the dog is more than just a pet, but a member of the family. Again, a purpose of the site is very important bef...

Definition of Source Credibility

power not all of which are going to be applicable to communication across the media. The five type of power they identified were; ...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Intercultural Communication In Organizations

is about the emphasis placed on individual accomplishment versus collective accomplishment. An example we are all familiar with is...

Johnson and Johnson Marketing Communications

and in 2001 unofficially took over daily operations of Johnson & Johnson as he was being trained to succeed Ralph Larsen upon his ...

A Candidate Assessment

In six pages a marketing officer job candidate's assessment is provided and includes experience skill criteria, attitude, communic...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Nonverbal Communication Across Cultures

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

VERIZON AND MARKETING IN THE DOWNTURN

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...