SEARCH RESULTS

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...