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Essays 451 - 480

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Global Climate Change - Public Perception

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Violent Media and its Cultural Effects

games by young players (Teng, Chong, Siew, & Skoric, 2011). The researchers attempted to produce a "clear consensus" on this subje...

The Trayvon Martin Case - Deconstructing Media Narratives

what began as an isolated incident in a rural town in Florida has now become an international scandal. The reason for this is that...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

The Meaning of Life

The media can have a direct impact on our understanding of the science...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Cross-Cultural Studies and the Influence of Media

relations, intensify and accelerate social exchanges and involve "both the micro-structures of personhood and macro-structures of ...

"Dr. Glass-Case" by De Cervantes

Cervantes "rather formulaic" descriptions of Italian cities were "perfectly in tune with the rhetorical canons of the time" (Cerva...

Popular Culture and Childrearing Advice

small child and does not occur spontaneously with children until they make the cognitive leap, around age three, that an object ca...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Broadcasts and Revenue

This essay explores the issues of profit related to mass media. Like any industry, these corporations must earn a profit to stay i...

Media Reporting and the Study Article, A Comparison

This essay offers a comparison between the media article by Pappas (2013) and the research article that describes the study on whi...

Why Mass Media is "not just any business"

a whole in different ways. It is the mass media which many organizations will use in order to market there good and try to influen...

Racial Issues in Sport

clubs of a period of 16 years between 1978 and 1993. The theory was that if there was a competitive market for players each clubs ...

MUSLIMS AND ISLAM IN THE WESTERN MEDIA

out, even before Islam made it to the major media of the world, that both people and politics related to the Middle East and Islam...

Media Coverage of Sarah Palin

Research center noted that Obama was a "significant or dominant factor in 61% of the campaign stories from Sept. 8-14," but "for t...

Palestinians as Victims of War in Paradise Now, Making Of, and Palestine

acknowledging responsibility for their own deaths if Israeli forces fired upon them (Twair 56). Abu-Assad later revealed that his...

Christian Concerns

While the media can be positive there are far more negative influences seen in teenagers as a result of media. For example, when c...

Victims of Crime

stories, and information, without really caring what their situation is and this can leave a victim feeling very violated and dist...

Universal Health Plan -Stakeholder Communication

television commercials to scare the public (Greene, 2008). The couple, Harry and Louise, was sitting at their kitchen table mockin...

How the Media Portrays Princess Diana

other inconvenient women with temporal ties to the throne" (6). In truth, Diana did bear a significant burden in her time in histo...

Diversity in the Twenty-First Century

the presidency, and is doing well in the polls, there is a sense that diversity is a reality. In fact, the ticket to the white hou...

Do Celebrities Have Ethical Responsibilities to Set Good Examples for Young People?

hard work, and unwavering dedication to achieving her goals while never forgetting the importance of setting a positive example. ...

Daily Mail and General Trust

2. Introduction The Daily Mail is a well known UK newspaper, with a long history. The group which publish the Daily Mail; the Da...

Violence in Media and Child Behavior

on the TV screen" (Levin and Carlsson-Paige, 2003,. P. 427). Violence also exists on other forms of media. Browne and Hamilton-G...

Critique of News Article on MRSA

researchers fear that gay or bisexual men will spread it outside the gay community to society at large, leading to a crisis of epi...

The Media and Body Image

that most people look nothing like the people on television. One need only look at statistics concerning obesity in the nation and...