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In a paper of five pages, the writer looks at strategic changes for non-profits. Evidence-based models propose the proper strategy...

advantage afforded by superior profits. To compete in the long term Porter has argued that there should be a source of competitive...

The majority of organisations have structures that were formulated for effective operations over a century ago. Technology was ver...

the fears of travel that have been created by the terrorist attacks of the 11th of September 2001 and the subsequent terror alerts...

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem...

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...

upon this perpetual effort has been marred by those whose self-proposed mission is to make sure only certain people are privileged...

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

confidence. Enterprise wide risk management is part of a common trend where there is a movement away from risk management that is ...

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

months ago resulted in several of Argentinas promising industrial players exiting the country to move to lower-cost Brazil (Anonym...

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

be updated on a regular basis. However, the majority of these travel books focus is exclusively, or predominantly, on the two majo...

Successful completion of the program (and therefore awarding of the degree) requires five weeks of study on Dukes Durham, North Ca...

This creates the need for accountability in the way the funds are used (Barker, 1999). It has been argued by many that the most a...

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

will become an important channel in the future and that banks should consider taking up a mobile banking strategy if they do not w...

deciding what not to do" (Michael Porter on Strategy and Leadership, 1999). Those organizations confusing achieving greater opera...

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

human capital is aligned with business needs. The shape of contemporary business leadership has taken on a vastly divergent appea...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...