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a much written about highly fragmented industries and the inefficiencies that the fragmentation helps to preserve (Nairn, Price an...

on a fateful September day. The aftermath of this watershed moment - inclusive of the ever-present criminal lures that only capit...

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

it can be seen that in the vision and mission there may be the emphasis placed on low pricing, but this is not undertaken at the c...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

in Italy, with the creation of the new Herbe Salute retail concept. The breakeven point for this project is $350,000 per annum, an...

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

to control inflation the final decision as to whether or not interest rates would increase was seen as residing with the governmen...

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

users can only to use a range of products based on their hair colour and need to accept that they are likely to have the colour fo...

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

However, just because an airline has been successful in the past is not mean it will automatically be successful in the future. A ...

Currently there is no commercially-produced motorcycle operating on hydrogen fuel. After years of trial and error, however, there...

major firms such as Infiniti Retail of the Indian conglomerate Tata. These Indian firms that had made an investment had a potent...

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

it over yet?, 2007). Angelo Mozilo, chairman and CEO of Countrywide Financial Corp., called the events and conditions that have l...

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

of the Zulu people). Other distinguishing marks of the Zulu include their dress, various other festivals, the gendered division of...

Traditional banking regulations have not been sufficient to cope with the challenges presented by the online environment and the i...

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

is helpful to look at the traditional roots of Native American and Latino cultures. Traditionally, the women of Native American c...