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Essays 391 - 420

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Franchising of Fashion Cafe

In eight pages a proposed Fashion Cafe franchise is considered in a discussion of its present financial condition, target markets,...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

A Three Hotel Advertisement Analysis

In this essay that consists of nine pages three different hotel print advertisements are compared and analyzed in terms of content...

A Lingerie Ad Analysis

This essay of six pages provides answers relevant to the content of a lingerie ad featured in a popular magazine and also includes...

A Software Advertisement Analysis

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

Establishing a Personal Placement Company

approach. However, there are many different ways the business can develop, the traditional business models of business are still v...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...