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Essays 601 - 630

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

Strategic Plan for Dell

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Ameritech's Culture and Customer Service

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

The Impact of Changing Credit Rating on Equity Prices

the measures are not a precise measure of the risk of default that a firm presents, but they are used as a standardised measure ag...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...

Customers' Supermarket Wants Characteristic Assessment

from it. 6 I like to shop for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have...

Why Deconstructivism Will Never Last

unique nature of the buildings at the time. Architectural students are taught a great deal about deconstruction, something that ir...

The Anti-Slavery Movement

that still labored in the homes and fields of the Southern slaveholders. Abolitionists even tirelessly transported illegal cargo....

The Victims' Rights Movement

grass roots movement and aligned with a variety of groups, such as MADD and others that try to change the system and make their pr...

Religious Topics

this movement, they are turned against their families, their grades fall and they drop out of school, and they "surrender" their w...

Overview of Social Movements

p. 2). For example, Dr. Martin Luther King, Jr. is the most noted leader of the Civil Rights Movement. Another universal feature o...

Meaning of Masculinity

mental well-being. Helping men to find a balance in life in which they feel free to pursue their best interests and achieve a heal...

Beethoven's Fifth, Mozart's No. 40

(Machlis 225). The Exposition concludes with a short section, the codetta, which restates the basic rhythm (Machlis 225). The tr...

Canadian Parents for French

The Canadian Parents for French movement's promotion of French as a second language is the focus o this report consisting of seven...

Brandenburg Concertos of J.S. Bach

fugue (Machlis 295). However, as Malcolm Boyd points out, the Allegro assai "belongs" primarily to the trumpet (77). The main them...

Postmodern Deconstructionist Architecture

Russian constructivist forms and by Derridean deconstruction" (Ganim 364). Basically, the philosophy behind the concept of decons...

American and International Labor Movements

the beginning of all labor organizations that followed. Without the influence of the Knights, along with the sheer fortitude of i...

A Comparison of Various Feminist Movements

forth but this time it was with broader generational appeal; it was more interesting and expressed female sexual desire for the f...