SEARCH RESULTS

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

to gain economies of scope and scale as well as use their buying power to gain lower prices. As such the prices to the customers m...

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

satisfaction in online banking services than younger respondents with lower education levels. * The dependent variable for this ...

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

The method used in this research project is the administration of a survey. This is justified because to answer the research quest...

result of "gaps" that exist between different aspects of an organizations performance; by bridging these gaps, service quality wil...

explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Zacharakis, 2010). Employees should be free to talk to anyone in the company (Bygrave & Zacharakis, 2010). This type of flexibilit...

customers, after which the responses will be subjected to statistical analysis to test the following hypotheses. The primary hyp...

As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...