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Essays 391 - 420

Customer Satisfaction and Customer Loyalty

The difference between customer loyalty and customer satisfaction is considered in ten pages with a comparison of Customer Loyalty...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Exporting Vegetables to Thailand

48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 15...

Data Collection for PiggyBank

consumers lied when asked for their personal details over the Internet" (Study deems e-data unreliable, 2006; p. 2). Not only doe...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

Creating a Fitness Center Information System

communicates bilaterally with the parent organizations financial, quality, human resources and other common area departments. Its...

Creating the Fitness Center Information System

state-of-the-art treatment in various areas of health care, its information system for its fitness center is woefully lacking from...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Reply from Customer Service

In three pages this paper provides a sample letter addressing a customer complaint about ecommerce disclosure of personal informat...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...

NORDSTROM AND ORGANIZATIONAL ANALYSIS

2002). The emphasis was on the "us" word, and the author was struck by how the rigorous detail to customer service is so strong at...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Problem Solution: Smith Systems Consulting

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

Change Management: Rerouting Customer Service Calls at Dell

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

Overview of Internet Strategies

is a way of adding value greater than the cost of adding that value, making it different from the competition and stand out....

SWOT Analysis of Kodak

was able to successfully leverage despite its late entry into the digital camera market (Thompson, 2007). The company has been abl...

Community Policing and Management Principles

In ten pages this paper presents an identification of change resisting law enforcement agencies and discusses the importance of st...

Interactive Word Walls

This research paper pertains to interactive word walls and define both interactive and traditional word walls. The writer offers ...