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Essays 931 - 960

Assessment of the USPS Strategic Plan

In 2008 the United States Postal Service released a new strategic plan with the vision of creating an organization that would be a...

Assessing Political Risks in International Investment Markets

a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

Organizational Practices at Best Buy

2001 (a move that gave them immediate access to a broad upscale customer base), and continuing with the purchase of Future Shop (t...

Corporate Expansion Through Non-Traditional Means

with a problem: after years of slowly built success filling a niche market in consumer resource marketing by creating a helpful an...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

COLD STONE CREAMERY AND FRANCE: MARKET ENTRY STRATEGY

to the licensor for elements such as training, promotional materials, logos and other service trademarks and the products themselv...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Overview of Grupo Bimbo and Strategies Utilized in United States

has helped the company grow at a rapid rate. Recent acquisitions have included Sara Lee in North America, which was acquired $959 ...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Knowledge Management and Information Technology

we have in pursuing innovation is a combination of Peters controlled chaos, a firm grasp on strategic planning, the ability to see...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Pricing Strategy and Price Elasticity

Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...

Nike's Use of Mass Customization

(Evans, 2001). However the model was not new, and had helped companies such as Timbuk2 increase sales on average 51% per annum eve...

Marketing Strategies for The Body Shop

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Wal-Mart's E-Marketing Strategies

on the Internet as far as becoming an e-commerce business. Cynthia Lynn, a spokeswoman for Menlo Park, Calif.-based Walmart.com, ...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...