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Essays 1081 - 1110

PEPSI AND BUSINESS PROCESSES

Proposes three business processes for PepsiCo, as well as performance targets, metrics and implementation recommendations. There a...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Political Assessment of South Korea

started by the previous president Kim Dae Jung, with significant attempt to engage with North Korea, and harsh criticism of the US...

Lenovo’s Acquisition of IBM’s PC Division

It was following this decision and an approach by IBM that the firm acquired IBMs PC division for $1,74 billion (Schuman, 2010)....

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Did Intel Act Wisely in Acquiring McAfee

was one that have been designed to facilitate vPro. This made the acquisition of McAfee not only a related diversification, which ...

Bowflex Exercises Machine Marketing

consumer fitness products are sold through retail outlets, and it sells its Nautilus, Schwinn, and StairMaster commercial lines di...

Dakota and Uptown Brands of R.J. Reynolds and Ethics

of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...

Corporate Conspiracy of 'Junk Food'

had a disease, there would be a widespread and enthusiastic campaign to find a cure. However, because obesity is not considered a ...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Latin American Countries and Marketing

is much to be said about this from the cost-saving nature, such strategies simply do not take into account the cultural nuances or...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Arguing Against Drug Legalization

In five pages this report supports illegal drug criminalization by examining various success U.S. programs targeting the problem. ...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Increase of Gay Hate Crimes

In 9 pages this paper examines the increase of hate crimes targeting homosexuals and what the federal government is doing about it...

Shanghai, China's Jahwa Company

A competitive analysis of Shanghai's Jahwa Cosmetic Company is the focus of this tutorial consisting of eight pages which includes...

Fears of Hostile Takeover at Dresdner Bank

(2000). It is not too late even though talks have disbanded. But it has been said that a hostile takeover cannot be ruled out and ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Fighting Child Abuse Proposal

p. 1) child abuse complaints. Child abuse is a significant problem in America today. In 1996 alone, there were 969,000 (Hewitt ...

Fear, Residence, Elderly Women, and Crime

In eight pages the relationship between the housing arrangements of elderly women, their fear regarding crime and why they might b...

History, Status, and Outlook of the Discount Retailing Industry

In seventeen pages this paper discusses the discount retail industry in terms of history, present status, future, outlook, and man...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...