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Essays 1261 - 1290

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Educating About the Risks of Hepatitis B

and when delivered in combination with other interventional tactics. Ndiaye, Hopkins, Shefer et. al. (2005) found insufficient ev...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

New Zealand and the Environment for Business

is a parliamentary democracy, elections take place and both members of Parliament and the government are elected through the use o...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

AMAZON WEBSITE ANALYSIS

retailer on AOLs website and Netscapes commercial channel (Pierce, 2010). Amazon was one of the "pure play" companies stil...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

FDI Influences in India and Iraq

reduce smoking in India (Lamont and Yuk, 2010). However, this has been a controversial decision, not only was cigarette manufactu...

PEPSI AND BUSINESS PROCESSES

Proposes three business processes for PepsiCo, as well as performance targets, metrics and implementation recommendations. There a...

Quality Improvement in Health Care

than nurses, executives and managers at those hospitals. St. Lukes Medical Center St. Lukes is a 154-bed hospital located in S...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

MONOPOLIES, OLIGOPOLIES AND ANTITRUST: AN OVERVIEW

barriers, patents and natural barriers to entry. Microsoft could be considered a monopolistic firm in several senses - it ...

Pharmacological Approaches to Treating Hypertension

This cost combines with the severe physiological impacts of the disease to emphasize the point that treatment should be as efficac...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Consideration of the Brazil for Investment by a Biomedical Technology Firm from the United States

These types of development are reflected in the healthcare that is demanded and expected (Bilton et al, 2006). In terms of the so...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Lenovo’s Acquisition of IBM’s PC Division

It was following this decision and an approach by IBM that the firm acquired IBMs PC division for $1,74 billion (Schuman, 2010)....

Political Assessment of South Korea

started by the previous president Kim Dae Jung, with significant attempt to engage with North Korea, and harsh criticism of the US...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Did Intel Act Wisely in Acquiring McAfee

was one that have been designed to facilitate vPro. This made the acquisition of McAfee not only a related diversification, which ...

Ice Cream Machine Sales Plan

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...