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their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

employer as well as have some benefit to the employees. To consider training and development in this context and how it can add va...

the paper provides an approximate cost per participant and an evaluation method to determine its effectiveness. Part I: The Cerne...

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

will have in excess of 14 million subscribers (Ellis and La Monica, 2007). However, these numbers have not been sufficient to incr...

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

group were extremely poor. Ireland was a land of peasants with a high unemployment rate, and those who boarded the ships for Ameri...

According to what I know, perhaps the most original video programming concepts were in the area of self-improvement: rumba lessons...

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

prank acceptable even if it harms others, or is morally wrong, or is illegal? What standards should the radio stations follow? A...

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

This 65 page paper is an in-depth case study looking at organizational change, culture and business issues for a fictitious radio ...

2008). In such cases, the idea of quarantine presented challenges (Etkind, Arias, Bagley & Nelson, 2008). This is not surprising. ...

with desert. Prosecco - A fresh and fruity sparkling wine, with a soft, long lasting thirst quenching taste. Ciders and Beer Ci...

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

after sales service skills. From this there are complimentary skills for both sales teams, but there are also areas where are wea...

other words, events such as the many deaths as a result of the Chicago heat wave would not occur if society was more aware of the ...