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Essays 121 - 150

SWOT Analyses of Burger King and McDonald's Middle East Franchises

cultures they may face. Indeed, in two restaurants in Israel alone there were over 2.5 million visitors in the first year (Israel ...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Questions on International Accounting Answered

2002). The adjustments were ?14 million for 2001 and in 2000 there was an adjustment of ?21.5 million including an adjustment of ?...

Analytical Models and McDonald's

is a good chance that McDonalds will fare well because it has always had a winning strategy and many businesses have had problems ...

Fast Food Restaurants Burger King and McDonald's

that in this competitive capitalist society, the restaurant with the better product wins. That is true at least in theory. In look...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Syria and Franchises of Burger King and McDonald's

particular attention to the business of tourism. There is no denying that McDonalds is directly related to the tourism industry, ...

Exemplary Business Example of McDonald's

those children will ask their parents to take them to McDonalds again and again. As Robson points out, one of the only ways a res...

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

McDonald's Social Environment

In six pages this paper examines the importance of social environment in the restaurant industry in this case study of McDonald's....

Analysis of McDonald's Performance

Wrapper To Show Fat, Calories, Wall Street Journal, Vol. 246 Issue 88, pB1-B3, 2p This article looks at the operations of McDonald...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Human Resource Management and the Effects of Company Strategic Choices

this basis of communication within the foreign workplace, HR managers have to abandon their supervisory egos in exchange for an at...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

McDonald's Human Resource Management

application of scientific management, but a more careful look indicates that the behaviour within the company is much more complex...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Organizational Systems of the McDonald's Fast Food Chain

The idea of serving food very quickly was fairly new at this time. Other burger joints saw food made to order. The ideas of fast...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

McDonald's Human Resource Management Strategy

all have to follow the same highly controlled model. 2. McDonalds HRM Strategy The company is well known for having a large leve...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

McDonald's Marketing Analysis

felt by the consumers is seen in the way an individual can walk into any McDonalds in any country and know what to expect. This i...

Competitive Advantage with Regard to McDonald's and Wendy's

allowed the competition (such as Wendys) to come in and take over? Or has McDonalds carved such a strong niche economically, that ...