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Essays 361 - 390

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Lufthansa Case Study

an acquisition that was made as a defensive move to prevent a One World alliance airline gaining control. However, the placement o...

An Analysis of HRM Needs for M&S to be Successful In Japan

international expansion is complex, there are a number of consideration, these not only include the potential viability of the mar...

Assessment of Nike

publicly listed firm there are also increasing pressures to create value this is also seen in the supply chain management. In ma...

Project Management Recommendations from a CIO

been charged with the critical task of development new IT projects to guide the company towards a more efficient and profitable fu...

Plan to Win at Merck

to be minimized by assuring that plans are very clear and that there is a recognition of the interdependencies between the differe...

Analysis of Major Credit Card Company

compared to Visas average of $2,470 and MasterCards average of $1,960. This is all part of their brand image marketing. When Ame...

Analysis of the Enron Dabhol Power Project

Technology advances in mediation software have increased the capability of companies to negotiate within a global business framewo...

L'Oreal in China

the differences that exist between the input and the output markets across the different countries where there are operations, the...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

CityScoot Concerns Regarding Intellectual Property

In eleven pages CityScoot motorized scooters are featured in an examination of startup company challenges related to intellectual ...

Indian International IT Company Satyam Computer Services, Ltd.

Additionally, Satyam has forged numerous alliances over the years, including with IBM, Siebel and Microsoft. Satyams U.S. subsidia...

Challenge to Dell Computer Corporation

Singapore to serve the Asia-Pacific market and in Kawasaki, Japan to serve the Japanese market (Dell, 2001). Dells sales in Chin...

XYZ Plumbing in the Future and Competitive Advantage

In eight pages this paper examines XYZ Plumbing's future challenges in a consideration of IT, small company downsizing, globalizai...

Advantages and Disadvantages of an Online IPO

large institutional investors. The alternative approach is the utilization of an online auction, while appearing to be relatively ...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

Google

more targeted approach, where the Google system places advertisements on websites visited by the target market, splitting the reve...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Identifying a Suitable Organizational Diagnosis Model

assessed in the context of Microsofts acquisition of Skype. The first model to be assessed is the Force field Analysis of Kurt L...

The European Union and the Potential Challenges of the Future

has been cited for many years is the increased burdens that are present in the administration of a large union where there are a n...

Collabortaive CSR Project in Middle East

Five major corporations worked collaboratively to help get Lebanon's economy moving again following the 2006 war. This was a corpo...

Sensitivity Training and Gender in The Workplace

Gender is discussed in the context of the workplace. Sensitivity training and its importance is duly noted. This type of training ...

Maslow's Hierarchy of Needs and Employee Motivation

This paper examines how Maslow's hierarchy of needs model can be successfully applied to help a company motivate employees. This f...

Appraisal System of Eastern Hemisphere Black and Decker

In five pages this essay presents a case study for a Black and Decker appraisal system for the Eastern Hemisphere with background ...

The Use of Technology at Tesco

a reward card it may be argued that as well as customers benefiting from the rewards Tesco have found a way of making it very cost...

The Facilitation of Human Machine Interaction

the art training services for different types of firms, smaller companies do as well. User Solutions is a firm that provides "use...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

A Scenario of Company Plunged into Chaos

as the CEO becomes too ill to continue. In this situation, the current CEO should be able to identify which executive is best able...

EMI Case Study

change, he has the power and the commitment to drive forward change; however he cannot do it on his own. However, is should be not...