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Essays 571 - 600

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Morgan Stanley Changes

firm on Wall Street (League Tables, 2004, Morgan Stanley trails no other competitor in terms of technological factors that could a...

Business Studies Issues

When looking at strengths we are looking for the best points of a business. These may be in terms of operational issues, brand ima...

Customer Service Problems of Wal Mart

many workers start out with low hourly wages, they do reap exceptional benefits from the retail store. Rather than relying on unio...

British Airways and the Airline Industry

the most growth is projected. Companies such as British Airways have seen ad adapted to these changes. British Airways had 44% s...

Gaming Business of Hilton

revenues increased 6.3 percent overall between 1995 and 1996. Threats * Gambling carries great risk (Sharav, Rho, Baade and Mitows...

Analysis of Mervyn's LLC

(Wikipedia, 2006) for $1.2 billion (Yahoo! Finance, 2005). It is now a privately held company, which makes obtaining any significa...

Strategic Decision Making at IBM Global Services

return due to the standard of the service. Weaknesses Attracting specialist staff in an industry that may have some staff ...

Packaged Foods of Nestle Company

short-term performance (Nestle, 2006). Nestle priority is to provide the best and most relevant products to all people, whatever ...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Overview of Subway Sub Shops

Subway has no clearly defined market. In a sense, the market could be seen as anyone who uses fast food as a meal at any time dur...

Analysis of a Prospective Flight School Business

In eleven pages this paper discusses the aviation industry and includes a SWOT analysis with the focus being starting a new flight...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...

Overview of Ericsson Inc.

In five pages this Swedish telecommunications manufacturer is examined in a comprehensive overview that includes a SWOT analysis a...

Overview of Rollerblade Inc.

In six pages this paper examines Rollerblade Inc. in a consideration that includes the 4 Ps and a SWOT analysis. Seven sources ar...

Mountain Bikes and the Rebirth of Schwinn

In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Overview of Harrah's

In twenty pages Harrah's Entertainment Inc. is analyzed in a determination of what its future direction might be and includes BCG ...

Istanbul's Tourism Characteristics

In forty one pages this literature review of Istanbul as a tourist destination is discussed with a SWOT analysis included. Twenty...

Brewery Group Denmark and the News Corporation Strategic Case Studies

held is one that is very viable, with the global media network with the potential of acting as a single supplier for global advert...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Internet Grocery Shopping

In 6 pages a SWOT analysis of Homegrocer.com is presented. There are 6 sources cited in the bibliography....

2003 McDonald's Marketing

the childrens wishes rather than gain some variety or enjoying the ability to have a burger made to order from one of McDonalds co...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Hospital Neonatal Intensive Care Unit and the Inclusion of a Child Life Therapist

adding a child life therapist for a neonatal intensive care unit (ICU). This person would be a trained therapist, with the sole pu...

Analysis of General Electric

been a big influence on the compnay, If we look at the peromance fo the company before the decline triggered by September 11th it ...

Industry Competitive Position of Upsher Smith Laboratories

such that people are living longer, and when combined with the demographic changes now underway, the result is expected to greatly...

Object Oriented Database Systems (OODB)

by no means efficient. Ahn and Kim (2002) write that the upper layers of an OO database management system "should be adapted to t...

Euro Disney Problems

company itself will then be examined, looking at the strengths, weaknesses opportunities and threats. The final section will look ...