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strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Ive seen plenty of people mixing with nature, and nature getting the worst of it," she writes (Waltzman, 2001, p. 36) She...

see. A type of tourism, according to Rothmans 1998 book Devils Bargains: Tourism in the Twentieth Century American West, literall...

Sustainable tourism is becoming increasingly important and attractive to the tourism industry. The writer looks at the way in whic...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...