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Essays 151 - 180

Turkey; Updating a TOWS Analysis Assessing the Potential for A Microelectronics Industry

Justice and Development Party (AKP), an Islamic party, are the first party in recent times to be able to rule without the need to ...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

1970s' US Government and the Turkish Arms Embargo

all the more likely that he was, at least in the publics eye. At the very least, the GOP took a big hit with that one. In a sense,...

Population Trends of Germany

"for the most arduous forms of shift work in the car, steel and mining industries" which made it impossible for them to participat...

19th Century Changes in Turkey and Egypt

In six pages the changes that took place in Turkey and Egypt during the nineteenth century are discussed. Six sources are cited i...

U.S. and Turkey Dating and Selection of Mates

is the mother who stays at home and cares for the children and the father who works outside the home in order to provide financial...

Impact of the EU Single Currency on Trade Between the EU and Those Outside the Zone

This 7 page paper discusses the impact that the adoption of the single currency (the Euro) might have on trade between countries i...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

European Union and Turkey

technology design standards, and a similar variation in research and development. In addition, national governments tended to supp...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Turkish Companies' Cost Structure and the Effects of Globalization

for U.S. Companies, 2005). Foreign Direct Investment (FDI) can assist in decreasing operating costs as competition increase...

Eighteenth Century Lady Montagu's Letters from Turkey

In four pages this research essay discusses Lady Montagu's 18th century travel observations as revealed in her letters from Turkey...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Turkish and American Teamwork

on skills and abilities, personalities, flexibility, and diversity (Stretch, 2009). Further, the size must be appropriate for the ...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Evered's Regionalism in the Middle East and the case of Turkey

boundaries that were once very limiting to them (Evered, 2005). Changes are highlighted by the author: "In Turkey, many of these a...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...