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Essays 151 - 180

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Contemporary Turkey, Kemalism, and Mustafa Kemal or Ataturk

In twenty five pages this paper discusses how the republic of Turkey was influenced by the Kemalism principles of 'Ataturk' or Mus...

Causes and Effects of Dictatorships

In four pages causes and effects of dictatorships that are both short and long term are discussed with the emphasis on the dictato...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Strategies and Change At Temsa Global

reducing the reliance on Mitsubishi and placing them in a stronger position. It was using this research and development capability...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

EU's Acceptance of Turkey and Cyprus

In ten pages this paper discusses the issues associated with the European Union admission of Turkey and Cyprus. Ten sources are c...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Analyzing the Middle East

of the Cabinet. This made the Knesset virtually powerless and insured strong, if autocratic, leadership. Fourth, the government in...

Nagorno-Karabakh and the Foreign Polices of Azerbaijan

stated that this was important in the wide international environment saying "Settlement of the Nagorno Karabakh conflict will help...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

ANATOLIA HOTEL: BUSINESS PLAN AND OVERVIEW

me use her as a sounding board. Finally, my heartfelt gratitude goes to my family, first for believing in the value of...

Culture of Turkey

In 8 pages this paper on the culture of Turkey includes a discussion of popular music, juvenile crime, and prisons. There are 5 ...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...