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Essays 181 - 210

European Union and Turkey

technology design standards, and a similar variation in research and development. In addition, national governments tended to supp...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Turkish Companies' Cost Structure and the Effects of Globalization

for U.S. Companies, 2005). Foreign Direct Investment (FDI) can assist in decreasing operating costs as competition increase...

Eighteenth Century Lady Montagu's Letters from Turkey

In four pages this research essay discusses Lady Montagu's 18th century travel observations as revealed in her letters from Turkey...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

3 Questions on International Tax Issues

magnet for US corporations as they do not have to physically move to the island to gain the advantages. Bermuda has much lower tax...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

The Syrian Conflict and International Law

to issue a condemnation against the actions. On October 5th, the "UN Security Council unanimously strongly condemned the Syrian ar...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

American Post-Cold War Relations

Post-Cold War U.S./Turkey Relations Turkey and the United States had a close cooperation during the Cold War. They were allied ag...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

ANATOLIA HOTEL: BUSINESS PLAN AND OVERVIEW

me use her as a sounding board. Finally, my heartfelt gratitude goes to my family, first for believing in the value of...

Strategies and Change At Temsa Global

reducing the reliance on Mitsubishi and placing them in a stronger position. It was using this research and development capability...

Nagorno-Karabakh and the Foreign Polices of Azerbaijan

stated that this was important in the wide international environment saying "Settlement of the Nagorno Karabakh conflict will help...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Analyzing the Middle East

of the Cabinet. This made the Knesset virtually powerless and insured strong, if autocratic, leadership. Fourth, the government in...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...