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Essays 151 - 180

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Logistics: Shipping the Product

to South Koreas place on the Index, it only needs to be aware that corruption could become a problem that the company will need to...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Population Trends of Germany

"for the most arduous forms of shift work in the car, steel and mining industries" which made it impossible for them to participat...

1970s' US Government and the Turkish Arms Embargo

all the more likely that he was, at least in the publics eye. At the very least, the GOP took a big hit with that one. In a sense,...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Turkey; Updating a TOWS Analysis Assessing the Potential for A Microelectronics Industry

Justice and Development Party (AKP), an Islamic party, are the first party in recent times to be able to rule without the need to ...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Croatia and the European Union

limitations which had been shown up in the way that the ascension of Romania and Bulgaria have been handled (Emerging Markets Moni...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Nagorno-Karabakh and the Foreign Polices of Azerbaijan

stated that this was important in the wide international environment saying "Settlement of the Nagorno Karabakh conflict will help...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Analyzing the Middle East

of the Cabinet. This made the Knesset virtually powerless and insured strong, if autocratic, leadership. Fourth, the government in...

ANATOLIA HOTEL: BUSINESS PLAN AND OVERVIEW

me use her as a sounding board. Finally, my heartfelt gratitude goes to my family, first for believing in the value of...

Eighteenth Century Lady Montagu's Letters from Turkey

In four pages this research essay discusses Lady Montagu's 18th century travel observations as revealed in her letters from Turkey...

Turkish Companies' Cost Structure and the Effects of Globalization

for U.S. Companies, 2005). Foreign Direct Investment (FDI) can assist in decreasing operating costs as competition increase...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

3 Questions on International Tax Issues

magnet for US corporations as they do not have to physically move to the island to gain the advantages. Bermuda has much lower tax...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The History of Turkish Higher Education

In many ways Turkey contradicts all of our images of an Islamic nation. While many quasi experts have...

Turkish Textile Industry and WTO's Impact

international trade is also exposing the country to a number of threats. The desire to join the EU may have provided some protec...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...