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Essays 661 - 690

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Managing with a Global Mindset by Jean Pierre Jeannet

experiences may not lead to a global mindset. By contrast, the executive who has a truly global mindset is able to see across mult...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

Martha Barletta's Marketing to Women

profitable-per marketing dollar invested" (6). Another important reality that Barletta (2002) presents us with in this chapter i...

Defying Hitler by Sebastian Haffner

as subject to social trends as his peers, recounts how he remained somewhat detached by not becoming a Nazi. Nevertheless, he also...

Undermining the Kremlin by Gregory Mitrovich

this time, which includes the fears of policymakers regarding the Soviet threat, as well as their perspective on the ramifications...

Film Review of Martin Scorsese's Goodfellas

the voiceover. According to reviewer Patricia Kowal, this inclusion of a female perspective furthers the gangster genre because it...

Reviewing Feminism's Evolutionary Nature

until the womens liberation movement of the 1960s. As women focused on greater political, social, and economic equality, however,...

Al Ries and Laura Ries' The 22 Immutable Laws of Branding Reviewed

and the law of singularity. These are the laws that al give an impression of the way that branding is approached, but to get a bet...

The Jesus Myth by Andrew Greeley

edification of readers who seek, like him, to try to deepen their understanding of Christianity. In accomplishing this task, Gre...

From Slavery to Freedom by John Hope Franklin and Alfred A. Moss Jr.

of race riots and voices rising in protest, led by such African Americans as W.E.B. Du Bois. An ad placed by the NAACP in several ...

Wiencek/On George Washington

than "anywhere else" (Henriques 414). However, the "bad news" is that amidst Wienceks narrative there are numerous errors, as well...

Wright/Armageddon in Waco

presents views that see the tragedy at Waco as entirely due to the mistakes of government agents in handling the situations and no...

Yates/Politics of Management

by this organization. Yates begins his text with an introductory chapter that concentrates on the role that business leaders pla...

Critical Chain By Eliyahu M. Goldratt

in Business Administration (MBA) is no longer as important in the business community as it once was. Higher education must change ...

Cultural Dimension of International Business by Gary Ferraro

business. The topic of cultural competence is rather overwhelming as there are thousands of cultures throughout the world. Ferraro...

Second Reconstruction and Southern Politics According to Numan Bartley and Hugh Graham

in the South following World War II. This section of the book describes the "one party politics" of the region, a time when Repub...

One South by Jonathan Reed

(One South, 2005). The first of the three essays discusses ways in which sociology can contribute to regional studies; the second ...

Review of Army Transforms Information Systems Management Paradigm by James H. Ward

reports, it becomes more efficient and effective" (Ward, 2003). The logic behind Wards (2003) endorsement of ISM for the Army is...

Story of the Little Big Horn by Col. W.A. Graham

In 1874, according to Graham, Custer was sent into the Black Hills for exploratory purposes, which "naturally" aroused anger among...

Don't Bother Me, Mom, I'm Learning by Marc Prensky

unknown 20 years ago (Exclusive interview, 2001). The world has changed dramatically, but education has not kept up with it; in fa...

Edmund S. Morgan/American Slavery, American Freedom

to describe the experiences of the early colonizing efforts. This description includes social, political and economic factors, whi...

Founding Brothers by Joseph Ellis

their eyes when the Star Spangled Banner is played or the pledge of allegiance is recited. There is the visualization of those bom...

Review of Ken Auletta's The Highwaymen Warriors of the Information Superhighway

In five pages this paper reviews the text on media executives or 'highwaymen' who profit through information superhighway usage. ...

Between Parent and Teenager by Dr. Haim G. Ginott

In seven pages this text is reviewed with the focus being on the communication model parents can used to avoid alienation from the...

Preaching That Matters by Stephen Farris

In five pages this text is reviewed in terms of how the author describes applying imaginative analogies in the creation of moving ...

New Wellness Encyclopedia Review

In ten pages this paper considers the Wellness Letter of University of California at Berkeley's review of the text in an assessmen...

Patriotism by Yukio Mishima

a review of this text and how Japanese marriage traditions are reflected in the double suicide ritual are analyzed in five pages. ...

Indeh An Apache Odyssey by Eve Ball

Ball encountered it in the late 1940s, was an untapped resource of historical investigation. It took Ball years to win the trust...

Leadership Model According to James M. Kouzes and Barry Z. Posner

In eight pages a review of the text Encouraging the Heart A Leader's Guide to Rewarding and Recognizing Others by James M. Kouzes...