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Essays 121 - 150

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

U.S. Market Positioning of Land Rover North America

In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...

Descarte & the Somatic Marker Hypothesis

This essay addresses Descartes and the error known a the somatic market hypothesis. In this discussion, the writer differentiates ...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Tutorial on Expectancy Theory

the very simple reason that everyone is different. This essay looks at one theory, expectancy theory. Researchers and theorists h...

Marketing Analysis of USA Today

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

Tutorial on a Small Credit Union and Solving Problems

In eight pages this tutorial discusses the problems of a small credit union in terms of competitive strategies and employee motiva...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Families Should Decide Own Health Goals

to individuals connected by a blood tie. However, to be a "family," members must "live in close contact, care for one another, an...

Consumer Purchasing Decision Making

buy what theyve always purchased (Postrel, 2009). A consumer cannot even buy a simple chocolate bar anymore nor can they just go b...

Ethics Awareness Inventory

also something that is easily masked. Bad people can appear good and vice versa. Making a determination about an individuals tru...

John Updike/Sammy quitting in "A & P"

"Big Tall Goony-Goony," but is the third girl with whom he is instantly smitten. She is "Queenie" in Sammys mind and he associates...

Decision Making in a Small Company

Im concerned about expanding our computer technology in light of the fact that ABC is a recent new customer and our initial contra...

Decisions in Paradise; Part Three

that the local resources are available, but to consider the cost of accessing those resources. If the resources are able to be acc...

Method of Inquiry; Using a Code of Ethics to Help with Decision-Making

philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to th...

Adolescent Motivation To Learn And Achieve

this youngster is challenged with massive physiological and emotional changes. This stage is called: Identity vs. Role Confusion (...

Harley Davidson ERP Case Study

This 6 page paper is based on a case study provided by the student. The paper assesses the decision making process followed by Har...

Decisions at Virgin Atlantic

high level of publicity, sing both Branson himself and many other well known names (Virgin, 2007). There were initial prob...

Analyzing the Film Adaptation of The Rainmaker by John Grisham

tradition of good vs. evil, the inexperienced novice is cast in the role of David facing off against Goliath, the legal dream team...

Woodrow Wilson, George W. Bush, and War Leadership, Perceptions, Judgments

considerably. Two world leaders, in particular, stand out when we are considering these events from a U.S. perspective. These two...

Changing Commodity Prices

being celebrated. For the consumer there is a choice, they can choose when to eat, and this will impact on the price they pay. F...

Decision Making and Influences of Supply and Demand

there is a decrease in the supply the line will move to the left, if there is an increase in supply this will move to the right. T...

Coca Cola's Capital Structure

short-term loan. The most recent long-term financing decision was in 2003, when the company issued debt in the form of "lon...

Organizational Behavior, Technology, and Ethics

boiled. Whether this is an observation of something true is debatable, but whether it physically occurs or not, it is useful in m...

Hospital Setting and Decision Support Systems Potential

In twelve pages the healthcare industry as it relates to Decision Support Systems are discussed in terms of analytical instruments...