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Essays 2011 - 2040

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Contrasting World Economic Systems

short of unfair preference and misuse, many of which can be classified as quite detrimental. Command economies, on the other hand...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

CPU Chips Industry and Competitors

In seven pages the CPU chip industry is examined in terms of three leaders with one controlling much of the market and its impress...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

An Article on Sales Achievement Reviewed

In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...

Case Study of Viacom and Its Media Industry Challenges

remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of ...

Stock Market Investments and Risks

In eight pages this paper discusses stock market investments and risks in a consideration of mergers, scandals, and an analysis of...

An Examination of Corn as an Agricultural Commodity

In this paper consisting of nine pages agricultural commodities as they relate to corn are discussed and include an examination of...

How Organizations Handle Change

Lewin describes way in which change materialises as the effect of driving and restraining forces (Lewin, 1951). The position of an...

Answers to Financial Questions

by selecting favoured shares. This is a theory that was developed for the most part at the University of Chicago, the theory is bo...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Porter's Five Forces Model and Marketing Uses

threat is that of the existing competition. The classical school of though is the typical and logical, with strategy planned and f...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

British Company Diageo PLC

(Hoovers, 2003; Diageo, Brands, 2003). The company also owns different wines including the Beaulieu Vineyard and is involved in a ...

Stock Market Regulation Impropriety

just happens to hold the stock, and sells it. That is technically illegal as are Internet hoaxes that create panic selling situati...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

Open Chinese Markets and U.S. Employment and Relations

difficulties) but also offers an economy that helps offer citizens (including its employees) a stronger standard of living. In add...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

Market Research Approaches

In six pages the various ways of conducting market research that are available to an entrepreneur are examined. One source is cit...

Personal Digital Assistant Market Research

In four pages this paper discusses an 'all in one' handheld telephone in a consideration of how to conduct appropriate research in...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...